{"product_id":"milk-therapy-hydrating-shampoo","title":"Milk Therapy Hydrating Shampoo","description":"\u003cdiv style=\"border:1px solid #e5e5e5;border-radius:8px;padding:14px 18px;margin:0 0 20px;background:#f7fafc\"\u003e\n\u003cp\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat it is:\u003c\/strong\u003e a sulfate-free milk protein shampoo with hydrolyzed milk protein, amino acids and immortelle extract.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e naturally dry, brittle, dull or color-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e cleanses gently while restoring moisture, softness, elasticity and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to use:\u003c\/strong\u003e massage into wet hair and scalp, rinse, follow with Milk Therapy Conditioner or a Milk Therapy mask.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 1L salon size, 380ml and 100ml travel size.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePair with:\u003c\/strong\u003e \u003ca href=\"\/products\/evoque-milk-therapy-moisturizing-conditioner-3\"\u003eMilk Therapy Hydrating Conditioner\u003c\/a\u003e and \u003ca href=\"\/products\/evoque-milk-therapy-moisturizing-conditioner\"\u003eMilk Therapy Two-Phase Leave-In\u003c\/a\u003e. See the full \u003ca href=\"\/collections\/evoque-milk-therapy\"\u003eMilk Therapy line\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHydrating Shampoo for Dry, Brittle, and Color-Treated Hair\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBring dull, thirsty hair back to life with the \u003cstrong\u003eEvoque Milk Therapy Shampoo\u003c\/strong\u003e, a rich, hydrating formula designed to gently cleanse while restoring essential moisture. Infused with \u003cstrong\u003eMilk Proteins\u003c\/strong\u003e, \u003cstrong\u003eAmino Acids\u003c\/strong\u003e, and \u003cstrong\u003eImmortelle Extract\u003c\/strong\u003e, it nourishes and strengthens each strand from within, leaving hair soft, smooth, and radiant.\u003c\/p\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003enaturally dry or color-treated hair\u003c\/strong\u003e, this luxurious shampoo replenishes hydration, reduces frizz, and protects against environmental stressors, giving your hair a \u003cstrong\u003ehealthy, glossy finish\u003c\/strong\u003e with every wash.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e• \u003cstrong\u003eAntioxidant-rich blend\u003c\/strong\u003e helps boost hydration and protect from environmental stressors\u003cbr\u003e• Adds \u003cstrong\u003eessential moisture and luminous shine\u003c\/strong\u003e to dull, dehydrated hair\u003cbr\u003e• Helps \u003cstrong\u003esmooth the hair\u003c\/strong\u003e and deliver a \u003cstrong\u003esilky-soft, touchable feel\u003c\/strong\u003e\u003cbr\u003e• Enriched with \u003cstrong\u003evitamins, Milk Proteins, and nourishing oils\u003c\/strong\u003e to restore strength and elasticity\u003cbr\u003e• Ideal for \u003cstrong\u003enormal to dry or color-treated hair\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eSulfate-free, paraben-free, and cruelty-free\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWASH. RINSE. REPEAT. Apply to wet hair and gently massage through the scalp and lengths. Rinse thoroughly. For best results, follow with \u003cstrong\u003eMilk Therapy Conditioner\u003c\/strong\u003e or \u003cstrong\u003eMilk Therapy Mask\u003c\/strong\u003e to lock in moisture and luminous shine.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eREAL RESULTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNourished, Silky Hair Free from Dryness and Brittleness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eEvoque Milk Therapy Shampoo \u0026amp; Conditioner\u003c\/strong\u003e work together to transform dry, dehydrated hair after just one use, leaving it \u003cstrong\u003eup to 5× shinier\u003c\/strong\u003e and \u003cstrong\u003e3× smoother\u003c\/strong\u003e*. Enriched with \u003cstrong\u003eMilk Proteins\u003c\/strong\u003e, \u003cstrong\u003eAmino Acids\u003c\/strong\u003e, and \u003cstrong\u003eImmortelle Extract\u003c\/strong\u003e, this hydrating duo replenishes moisture, restores softness, and enhances elasticity for visibly healthier hair.\u003c\/p\u003e\n\u003cp\u003eFormulated to \u003cstrong\u003eimprove overall hair condition\u003c\/strong\u003e and maintain long-term hydration, the Milk Therapy line is designed to complement your regular haircare routine and enhance the results of professional treatments.\u003c\/p\u003e\n\u003cp\u003e*Results based on internal testing, measuring shine and smoothness on select hair types. Individual results may vary depending on hair type and condition.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does milk protein do for hair?\u003c\/strong\u003e\u003cbr\u003eHydrolyzed milk protein helps hair hold moisture and feel smoother and more elastic. In this shampoo it is paired with amino acids and immortelle extract for dry, brittle hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes. It is sulfate-free and made for normal to dry and color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, it is gentle enough for regular use. Very dry hair does not need daily washing, so many people use it every other wash day with the Milk Therapy mask once or twice a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich size should I choose?\u003c\/strong\u003e\u003cbr\u003eThe 100ml size is for travel or trying it out, 380ml is the everyday bottle, and the 1L salon size gives the best value per ounce.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Decyl Glucoside, Glycol Distearate, Cocamide MEA, Laureth-4, Parfum, Styrene\/Acrylates Copolymer, Coco-Glucoside, Cetrimonium Chloride, Propylene Glycol, Magnesium Sulfate, Cetyl Alcohol, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Quaternium-60, Polyquaternium-10, EDTA, Hydrolyzed Milk Protein, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Benzyl Alcohol, Benzyl Benzoate, Hexamethylindanopyran.\u003c\/p\u003e","brand":"Evoque Professional","offers":[{"title":"1000ml (33.81oz)","offer_id":19568130195518,"sku":"841978173590","price":42.0,"currency_code":"USD","in_stock":true},{"title":"380ml (12.85oz)","offer_id":51923983630625,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"100ml (3.38oz)","offer_id":51924177158433,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/9704\/4286\/files\/hf_20260510_003346_c95490fe-fa3d-44ea-b038-01db7fa8c96c.png?v=1778375358","url":"https:\/\/evoqueusa.com\/products\/milk-therapy-hydrating-shampoo","provider":"Evoque Usa","version":"1.0","type":"link"}