Purple Shampoo for Blonde, Silver and Platinum Hair
At a glance
- What it does: violet pigment cancels yellow and brassy tones for a cooler, brighter blonde.
- Best for: platinum, silver, grey, ash and highlighted blonde.
- How often: once a week for most blondes, 1 to 2 times a week for platinum and bleached hair. See the full guide by shade.
- Leave on: 2 to 3 minutes for subtle toning, up to 5 minutes for stronger correction.
- Sizes: 1L salon size and 400ml.
- Pair with: Purple Mask to tone and hydrate in one step.
Evoque Flawless Blonde Purple Shampoo
Toning & Brightening Shampoo for Blonde, Silver & Highlighted Hair
Say goodbye to brassiness and hello to brightness with the Evoque Purple Shampoo a professional-strength toning cleanser designed to neutralize yellow and orange tones while restoring shine and vibrancy to blonde, silver, or highlighted hair.
Infused with Violet Pigments,and Botanical Extracts, this gentle yet powerful formula strengthens the hair fiber, enhances tone clarity, and leaves hair soft, smooth, and brilliantly radiant.
Perfect for platinum, silver, grey, or cool blonde hair, it helps maintain that fresh, salon-finished colour with every wash.
BENEFITS
• Neutralizes yellow and brassy tones for a cool, bright finish
• Enhances shine, softness, and colour clarity
• Helps maintain salon-fresh colour between toning services
• Gently cleanses without drying or fading colour
• Ideal for blonde, silver, platinum, and highlighted hair
• paraben-free, and cruelty-free
HOW TO APPLY
WASH. TONE. SHINE. — Apply to wet hair and massage gently into the scalp and lengths.
Leave on for 2–3 minutes for subtle toning or up to 5 minutes for stronger neutralization, then rinse thoroughly.
Follow with the Evoque Purple Conditioner or Purple Mask for enhanced smoothness and hydration.Follow with the Evoque Purple Mask to cancel unwanted orange tones and reveal the cool, luminous colour you deserve.
RESULTS
Cool, Bright, and Brass-Free Hair That Shines with Confidence
The Evoque Purple Shampoo revives dull blonde tones, neutralizing brass and enhancing luminosity after just one wash.
With continued use, hair stays vibrant, and beautifully toned, maintaining that perfect icy finish and mirror-like shine.
INGREDIENTS
AQUA, SODIUM LAURYL SULPHATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, DISODIUM COCOAMPHDIACETATE, GLYCERIN, PEG-7 GLYCERYL COCOATE, PARFUM, SODIUM CHLORIDE, ACID VIOLET 43, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, MAGNESIUM NITRATE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ALPHA-ISOMETHYLIONONE, GERANIOL, HEXYLCINNAMAL, LIMONENE, LINALOOL.
At a glance
- What it does: violet pigment cancels yellow and brassy tones for a cooler, brighter blonde.
- Best for: platinum, silver, grey, ash and highlighted blonde.
- How often: once a week for most blondes, 1 to 2 times a week for platinum and bleached hair. See the full guide by shade.
- Leave on: 2 to 3 minutes for subtle toning, up to 5 minutes for stronger correction.
- Sizes: 1L salon size and 400ml.
- Pair with: Purple Mask to tone and hydrate in one step.
Evoque Flawless Blonde Purple Shampoo
Toning & Brightening Shampoo for Blonde, Silver & Highlighted Hair
Say goodbye to brassiness and hello to brightness with the Evoque Purple Shampoo a professional-strength toning cleanser designed to neutralize yellow and orange tones while restoring shine and vibrancy to blonde, silver, or highlighted hair.
Infused with Violet Pigments,and Botanical Extracts, this gentle yet powerful formula strengthens the hair fiber, enhances tone clarity, and leaves hair soft, smooth, and brilliantly radiant.
Perfect for platinum, silver, grey, or cool blonde hair, it helps maintain that fresh, salon-finished colour with every wash.
BENEFITS
• Neutralizes yellow and brassy tones for a cool, bright finish
• Enhances shine, softness, and colour clarity
• Helps maintain salon-fresh colour between toning services
• Gently cleanses without drying or fading colour
• Ideal for blonde, silver, platinum, and highlighted hair
• paraben-free, and cruelty-free
HOW TO APPLY
WASH. TONE. SHINE. — Apply to wet hair and massage gently into the scalp and lengths.
Leave on for 2–3 minutes for subtle toning or up to 5 minutes for stronger neutralization, then rinse thoroughly.
Follow with the Evoque Purple Conditioner or Purple Mask for enhanced smoothness and hydration.Follow with the Evoque Purple Mask to cancel unwanted orange tones and reveal the cool, luminous colour you deserve.
RESULTS
Cool, Bright, and Brass-Free Hair That Shines with Confidence
The Evoque Purple Shampoo revives dull blonde tones, neutralizing brass and enhancing luminosity after just one wash.
With continued use, hair stays vibrant, and beautifully toned, maintaining that perfect icy finish and mirror-like shine.
INGREDIENTS
AQUA, SODIUM LAURYL SULPHATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, DISODIUM COCOAMPHDIACETATE, GLYCERIN, PEG-7 GLYCERYL COCOATE, PARFUM, SODIUM CHLORIDE, ACID VIOLET 43, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, MAGNESIUM NITRATE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ALPHA-ISOMETHYLIONONE, GERANIOL, HEXYLCINNAMAL, LIMONENE, LINALOOL.
Find us on Instagram
Follow us for the latest updates @evoqueusa
