Deep Treatment Mask
A weekly deep treatment mask is the single highest-impact step you can add to a hair routine. Where conditioner works on the surface for a minute or two, a mask sits for five to ten minutes and drives proteins, amino acids and oils deep into the cortex where damage actually lives.
Match the mask to your hair: Milk Therapy Deep Treatment Masque and the Yogurt Leave-In Mask for dry, brittle, color-treated hair; Smart Keratin Deep Treatment Mask for damage, frizz and chemically-treated hair; Macadamia Cream Mask for thick, coarse density; Purple Mask for toning blonde and silver hair; Miracle Touch Repair Mask for humidity resistance; Hair Butter for the deepest moisture on curly and coarse textures.
Apply to clean, towel-dried hair, focus on mid-lengths and ends, leave 5–10 minutes, then rinse. Available in 50ml travel and 500ml salon sizes.
How to use a deep treatment mask
- Shampoo first, then squeeze out excess water so hair is clean and damp, not dripping.
- Apply the mask from mid-lengths to ends, where damage sits. Keep it off the scalp unless the label says otherwise.
- Comb through with a wide-tooth comb to spread it evenly.
- Leave it on for 5 to 10 minutes. A warm towel around the head helps it absorb.
- Rinse thoroughly with lukewarm water. Use it once a week, or twice a week for very dry or damaged hair.
