Forming Cream
Forming cream sits between a styling product and a treatment. It gives shape and natural, flexible hold without the stiffness of gel or the heaviness of wax, while argan, shea, macadamia and coconut oils keep hair conditioned rather than dried out.
It is the right choice for everyday, low-effort styling: piecey texture, soft definition and control that still lets hair move. Works on straight, wavy and lightly curly hair, and on all lengths.
Apply a small amount to damp or dry hair, emulsify between the palms and work through evenly, then shape with fingers. Build up gradually if you want more hold.
