If you run a beauty supply store, a salon chain, or a distribution business, your margin lives and dies by your supplier choices. Here is the checklist we recommend any buyer use before opening a wholesale professional hair care account — whether with us or anyone else.
1. Buy direct from the manufacturer
Every middleman between the factory and your shelf takes a cut of your margin. Working factory-direct means better pricing, faster restocks, and answers from people who actually make the product.
2. Check the certifications
Ask whether products are made in a GMP certified, FDA compliant facility. If a supplier hesitates on this question, walk away.
3. Look at depth of range
A strong professional supplier should cover hair care, hair coloration and styling — across the full size spectrum, from travel size to liter to gallon backbar sizes. Depth of range means one purchase order instead of five.
4. Ask about brand protection
A brand sold cheaply everywhere online is a brand your customers will price-check in your store. Look for salon-exclusive brands that are not discounted on Amazon — that exclusivity protects your retail price.
5. Availability beats promises
Stockouts kill repeat retail. Ask about inventory depth and restock times. All sizes should always be available.
What Evoque Professional offers wholesale partners
Evoque Professional is based in California with 11 years in the US professional hair care market. Wholesale partners get factory-direct pricing on 10 product lines, full size range availability, and a dedicated contact who responds within 2–3 business days. US wholesale starts at $2,500 orders.
Ready to see wholesale pricing? Apply for a wholesale account — or if you are a salon ordering for your own chairs, see our Salon Program. Exporting outside the US? Visit International & Export.